Teens embrace social shopping

March 12, 2010

In a recent survey, teens (15-17 years old) were asked to name the brand that did the best job communicating with them. Facebook ranked sixth on the list. Nike, with its focus on athletic accomplishment, ranked fourth. Amazon had more write-ins than any other brand, for males and females and across both U.S. and U.K. [...]

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The Life Graph: You Are Your Location | Sam Altman | Voices | AllThingsD

March 11, 2010

http://voices.allthingsd.com/20100311/the-life-graph-you-are-your-location/?mod=ATD_rss

a service could tell you about “specials” being offered at locations you visit and enjoy frequently. More than just broadcasting your location and helping find nearby friends, these apps can deliver personal and contextually-relevant information that can help us discover and experience more of what’s around us. Certainly we think this kind of service will [...]

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Retail’s BIG Blog | Mobile retail: The first steps

March 11, 2010

http://blog.nrf.com/2010/03/04/mobile-retail-the-first-steps/

So, as a retailer, how can you get started in mobile, even at a very low level?

You can survey your customer base and conduct research about how they use mobile already.
You can experiment with mobile advertising.
You can “leverage the eco-system.” Meaning, you don’t need to build all of this yourself. But in exchange for help [...]

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Target Targets Your Cellphone – Digits – WSJ

March 11, 2010

http://blogs.wsj.com/digits/2010/03/10/target-targets-your-cellphone/

Giant discount retailer Target announced on Wednesday that it was rolling out a program to beam coupons directly to customers’ smartphones. The mobile coupons work just like their old-fashioned paper cousins: the checkout clerk scans them right from a barcode on your cellphone screen.

The retailer claims its advanced point-of-sale technology makes it the first national [...]

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Mobile retail market will exceed $12 billion by 2014: Study

March 11, 2010

The mobile retail market will exceed $12 billion by 2014 due to one-to-one marketing and smartphone adoption, Juniper Research reports.

According to the report, retailers have recognized that people will not leave home without their mobile device. More retailers are implementing handsets into the retail cycle.

http://www.mobilecommercedaily.com/mobile-retail-market-will-exceed-12-billion-by-2014-study/

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The Mobile Technology Weblog: Study Says Mobile Browsers doing a lot of Socializing

March 5, 2010

http://www.mobile-weblog.com/50226711/study_says_mobile_browsers_doing_a_lot_of_socializing.php

The study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago. Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump! 

Wonder how much of that social network content [...]

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Google exec: Mobile to soon have more targetability than TV, radio or Internet

March 5, 2010

Mobile will create the ability to individually target more people than any other channel, according to Google.
“Search has been our core business for many years now, and we actually receive many more searches on mobile than we do on desktops in developing markets,” he said.

“Mobile will soon have more targetability than TV, radio or the [...]

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Ebay, Amazon dominate 70 percent of m-commerce market: Panelist

March 5, 2010

EBay applicationThe company claims that eBay has 5.4 million unique mobile users per month and generated $500 million in gross sales via a mobile device in 2009.
1.5 million items were bought via the mobile application and site over Christmas 2009 and one item is purchased every two seconds via mobile.
In addition, mobile sales are growing [...]

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Google exec reveals mobile strategy, case studies, market potential

March 5, 2010

Google can target mobile search ads by location, device and carrier.
“What some advertisers are now doing, they’re starting to break out hybrid campaigns where you’re targeting both desktop and mobile platforms, or you can use specific messaging for each platform,” Mr. Barza said.
“For us at Google, location is very important for targeting on mobile devices,” [...]

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Microsoft’s first Android app scans barcodes

March 4, 2010

Tag lets Android owners use their device as a barcode scanner, effectively. The user takes a photo of a barcode and the program identifies it, possibly alerting the user to special coupons or discounts available for the item or at the store.

Curiously, Tag is not just competing with third-party applications like ShopSavvy, which functions similarly [...]

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