About Verbela

Location-based apps at the intersection of physical retail stores and smartphones are the next big opportunity in mobile. Reid Hoffman, founder, LinkedIn and partner, Greylock.

It’s very simple. People with the right information make better decisions for themselves. People presented with the right commercial opportunities will buy things suited to them. Sergey Brin, co-founder, Google

Verbela creates mobile applications that help consumers have better shopping experiences by accessing relevant purchasing information from the Internet while they shop. Verbela enables consumers to share their personal shopping preferences, experiences, and opinions with their social network.

We’ve started this blog to open our product development and marketing process to anyone interested in any or all of the following topics: how to better enjoy their shopping experience, mobile software development, social networks, delivering highly relevant information in real time, or how startup companies get started.

We also hope that blog.verbela.com will become a valuable resource for you as we aggregate and annotate information from around the Web related to the intersection of shopping, smartphones , and the Internet.

Giuseppe Taibi, Founder

Giuseppe Taibi is a software engineer and Internet entrepreneur. In 1995 he co-founded Altoprofilo, one of the first Italian consulting companies exclusively focused on Internet-enabled business. In 1999 Altoprofilo secured several million euros in funding by MyQube, a venture capital fund participated by high-profile investors including Pirelli, Benetton, Banca Intesa and Merrill Lynch. Altoprofilo grew from 3 founders to an interdiscipinary team of 90 Altoprofilici with headquarters in Milan, Italy and Boston, MA. Altoprofilo quickly established itself as one of the most well-regarded and forward-looking Internet consultancies in Italy, known for its excellence in pairing the most powerful technologies with the most usable interfaces. Such reputation helped securing large contracts with customers in media, telecommunications, manufacturing, retail and finance. Altoprofilo was merged with Dialoga a leading Italian systems integrator.

While at Altoprofilo, Giuseppe became a founding member of the International Council at Harvard University’s Belfer Center for Science and International Affairs directed by Prof. Graham Allison and attended the 2002 World Economic Forum, held in New York City instead of Davos, Switzerland, because of 9/11.

From January 2005 to May 2007, Giuseppe joined QuitNet, the world’s largest smoking cessation program, as Chief Technology Officer for managing the growth of its highly trafficked web portal and maximizing its value. During his tenure at QuitNet, the company went through 2 successful mergers, first with Axia Health Management, and then with Healthways, a publicly traded company (NASDAQ: HWAY).

In May 2007, Giuseppe joined online health information rating and ranking startup WEGO Health as VP Technology, where he architected and implemented a scalable web infrastructure using open source technologies and cloud computing. WEGO Health was founded by online health pioneer and former Yahoo! executive Jack Barrette, and is funded by General Catalyst, the top-tier VC firm based in Cambridge, MA.

Giuseppe has focused on iPhone application development since Apple released the iPhone SDK.

He is currently an advisor for the Italy/America Chamber of Commerce & Trade of New England. Giuseppe was a Visiting Scholar at Boston University, teaches his own course on Smartphone Application Development at Harvard University Extension School, and holds a PhD in Software Engineering from the University of Palermo with a thesis in Artificial Intelligence and Digital Signal Processing. Giuseppe Taibi’s official web site and blog is at www.giuseppetaibi.com.

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