Name: Rec.fm
Quick Pitch: Trusted recommendations and social media for the social good. It’s Aardvark meets Amazon reviews meets Twitter and Facebook.
Genius Idea: Friends love to share information about great products with each other. According to a survey by Publicis last year, 46% ofFacebook users said they would discuss or recommend a product on Facebook, while another 44% have already recommended a product on Twitter. And almost a third of respondents said they had learned about a product, service or brand via a social networking site.
Not only do friends love to recommend products to each other, but friends also trust these recommendations. According to Nielsen, recommendations from personal acquaintances is the most trusted form of advertising worldwide.
Source – Rec.fm: Recommend Your Favorite Products for a Cause: http://bit.ly/axvlOH
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