Armani Exchange adds consumer touch point with iPad mcommerce site – Mobile Commerce Daily

by Giuseppe Taibi on April 3, 2010

Armani Exchange was quick to embrace the mobile channel and has been able to establish a profitable relationship with its customers by reaching them in relevant ways, any time, on devices that they choose.

In the first few months following adoption, Armani Exchange realized new revenue streams of several thousands of dollars a day, not counting in-store and traditional online sales that are influenced via the mobile channel.

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