Teens embrace social shopping

by Giuseppe Taibi on March 12, 2010

In a recent survey, teens (15-17 years old) were asked to name the brand that did the best job communicating with them. Facebook ranked sixth on the list. Nike, with its focus on athletic accomplishment, ranked fourth. Amazon had more write-ins than any other brand, for males and females and across both U.S. and U.K. respondents.

Why? Because it is a socially driven shopping experience. Teens can read reviews, they can submit their own, and they can get recommendations based on what they like. If you’re responsible for marketing a consumer product, I’d argue that managing your Amazon presence is more important that building out a Facebook strategy.

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