Social Shopping Test: +15% sales +50% average order value

by Giuseppe Taibi on March 13, 2010

Working with German cosmetics brand, Hautbalance Naturkosmetik, specialist in natural and organic cosmetics, DecisionStep implemented their ShopTogether toolbar on the brand’s e-commerce site.  The result: 15% increase in sales and 50% increase in average order value.

The ShopTogether social shopping toolbar allows shoppers to see what’s popular on the site at that moment (ShopTogether “Crowd”), shop together (co-browse) in real time with friends with a live chat tool (ShopTogether “Friends”), as well as “friendsource” shopping advice and ”friendcast” opinions and purchases to and from social network friends and followers.

Sent from my iPhone

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