Social shopping gains steam

by Giuseppe Taibi on March 4, 2010

Today the chief executive of Ebay, which owns PayPal and is the world’s largest online auctions site, offered new insights into how e-commerce and social networking might work in concert with one another, and what he sees as the next big opportunities for collaboration. 
Speaking at the Goldman Sachs Technology and Internet Conference here in San Francisco,  John Donahoe said there was a natural synergy between social networking and e-commerce. “This notion of social shopping is something that’s real,” he said. “If you go into the mall it’s a social experience for many consumers, and it can now be done on the web.”

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