Retail’s BIG Blog | Mobile retail: The first steps

by SteveBayle on March 11, 2010

http://blog.nrf.com/2010/03/04/mobile-retail-the-first-steps/

So, as a retailer, how can you get started in mobile, even at a very low level?

  • You can survey your customer base and conduct research about how they use mobile already.
  • You can experiment with mobile advertising.
  • You can “leverage the eco-system.” Meaning, you don’t need to build all of this yourself. But in exchange for help from other expert companies, you have to be willing to make your content available beyond your own company.
  • You can integrate mobile as part of your operational plan. Consider how good 3G coverage is in yours. Is there a space in your stores for consumers to browse (to check prices and customer reviews) on their mobile devices? Do you provide ways for customers to access online in-stores, such as with kiosks?

Mobile is starting. Prepare yourself and prepare your stores by taking the first steps, no matter how small they seem.

Posted via email from PostVerbela

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