Google exec: Mobile to soon have more targetability than TV, radio or Internet

by Giuseppe Taibi on March 5, 2010

Mobile will create the ability to individually target more people than any other channel, according to Google.

“Search has been our core business for many years now, and we actually receive many more searches on mobile than we do on desktops in developing markets,” he said.

“Mobile will soon have more targetability than TV, radio or the Internet,” Mr. Barza said. “Mobile is the access point to the Internet in the developing world.

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