ETail West confirms increased retailer interest in mobile – Mobile Marketer – Editorials

by Giuseppe Taibi on March 1, 2010

Why the growing emphasis on mobile through targeted, day-long events? Because retailers are now open to the virtues of mobile marketing and commerce. Once again, consumers have led by indicating their new preferences for shopping, searching, emailing, photo-clicking, communicating and networking, game-playing and interacting with ads through mobile devices – on the couch or on the run.

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