The Case for Real-Time Social Shopping (White Paper) | Social Commerce Today

by Giuseppe Taibi on February 26, 2010

Top Takeouts

  • Consumers trust friends, family members and peers more than advertising, expert reviews and bloggers;
  • Consumers rely on advice from family and friends more as the price or importance of a purchase decision goes up;
  • Most online shoppers are interested in seeking real-time advice from friends, family, customer support and even other shoppers on a website.

DecisionStep White Paper_Social Shopping

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