After sleeping through some important developments the last couple of years, the social shopping segment is now bustling with hectic activity. The former pioneers are re-orienting themselves and are in part rolling out completely new strategies:
- ThisNext and Stylehive are coupling together as Curatemedia (“to dominate social shopping”) and want to run a bundle of niche sites. “What should I buy?” is the motto here (and not only for the users).
- Kaboodle, a part of the publishing group Hearst, puts its hopes on a fundamental redesign and wants in the future to swim on the “realtime” wave.
- Zlio pays tribute to their roots withShopmarking (“On the fly social shopping”).
In general the developments should tend away from social shopping and towards personal shopping.
