The application lets consumers browse fashion apparel by brand or category and features items for men, women and children, as well as accessories such as bags, shoes and furniture. Consumers are redirected to the retailer’s checkout page but remain within the application.
“We’re the leading fashion search engine and social shopping site,” said Andy Moss, cofounder/vice president and general manager of ShopStyle, San Francisco. “We wanted to extend that brand so people could use ShopStyle on the go simply because of the belief that mobile will make-up more and more consumer traffic in the future.”
