Some very interesting results from a recent survey by IBM Global Business Services fhttp://bit.ly/8AiAmd
Consumers want to use different technologies depending on their shopping purpose or objective. For example, the survey shows that they want to use:
- Web sites primarily to compare prices, print coupons and access their personal accounts
- In-store kiosks to review product features, pay for goods and get product information
- Mobile phones to locate the nearest store, compare prices and check that the items they want are in stock before they go to the store.
Consumers are instrumented…technology has made them smarter than ever
Thanks to the Internet, mobile devices, digital TV and in-store kiosks, many consumers now have immediate access to a wealth of information about retailers and their products. They are using this information to decide what to buy and where to buy it.
