The survey found that while m-commerce is a hot spot for recommendations in 2010, social networking is not.
“If 2009 taught us anything, it’s that smartphones are here to stay and that consumers are starting to see them as a legitimate shopping channel, with 37% of users reporting that they used their device to buy merchandise in 2009,” said Lori Trahan, VP of marketing at ChoiceStream. “As smartphones become more pervasive, it’s critical that retailers optimize ads and applications for those devices to overcome the challenges posed by small screens.”
In terms of product recommendations on social networking sites, ClickStream found that consumers are not as interested. Only 8.5%of respondents who belong to a social networking site report that they have ever made a purchase while on the site and only 27% say they have any interest in product recommendations from trusted retailers.
