Mobile ad campaigns 5 times more effective than online: InsightExpress study

by Giuseppe Taibi on February 6, 2010

Anybody who still has any doubts about the benefits of mobile advertisment should read the recent Mobile InsightNorms study from InsightExpress.

Below are some excerpts:

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

The Mobile InsightNorms study measured unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent. The study included a comparison of mobile media types and verticals to the effect of online advertising, and these findings continue to show the power of mobile as an advertising channel.

Mobile retail purchase intent effect is eight times higher than online retail purchase intent.

Mobile entertainment purchase intent effect is four times higher than online entertainment intent.

Mobile travel purchase intent effect is five times higher than online travel purchase intent.

Mobile technology purchase intent effect is seven times higher than online technology purchase intent.

Mobile automotive purchase intent effect is four times higher than online automotive purchase intent.

Again, is well worth reading the whole article on MobileMarketer.com.

Source: Mobile CPG purchase intent effect is three times higher than online CPG purchase intent.

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