In-store Shopping Using Mobile Phones Is Now Established Behavior

by Giuseppe Taibi on February 6, 2010

In his recent article “Evaluating mobile calls-to-action at point of purchase” , Bryce Marshall reports that

A shopper using a mobile device to help make in-store purchase decisions is no longer an emerging behavior. It is established behavior.

Motorola recently released a study conducted during the 2009 holiday shopping season finding that 51.4 percent of shoppers surveyed used their mobile phone for shopping activities within the previous two weeks. Add Generation Y shoppers and the number spikes to 64 percent.

The whole article is a gem, so please read on: “Evaluating mobile calls-to-action at point of purchase

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{ 1 comment… read it below or add one }

Steve Bayle February 6, 2010 at 3:59 pm

Here’s the link to download the full report from Motorola. Pages 24, 25 and 26 focus specifically on mobile shopping.

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