Future of technology and retail explored at Mays conference | Mays Business Online

by Giuseppe Taibi on February 4, 2010

Our increasingly digitally connected society impacts retailing more than it does any other industry, says Kusin, as people’s consumption patterns and expectations are changing. No longer are television commercials the gold standard for advertising. In fact, consumers indicate that they are much more likely to trust product recommendations from friends or other consumers—even those they haven’t met—than they are traditional advertising. This necessitates a shift in the way retailers engage their audiences.

This shift in expectations has changed retail from an environment of create > advertise > sell, to one where retailers listen > interact > react > then sell, says Kusin.

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No Mobile Presence Equals Missed Sales For Retailers
February 15, 2010 at 12:09 pm

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