Foursquare Teams With Zagat to Make Yelp Squeal

Foursquare is looking beyond virtual badges to high-profile content brands to give it a leg up on competitors such as Gowalla and Yelp. The company said today it’s inked a deal with Zagat to enable users to access restaurant reviews and recommendations

Om Malik’s conclusion is well worth noting:

The addition of valuable, location-based content will be crucial if Foursquare is to move beyond early adopters and into the mass market.