Consumers Welcome Mobile Product Recommendations

by Giuseppe Taibi on February 4, 2010

Retailers are advised to offer product recommendations via mobile devices but avoid social networks, according to earlier research from ChoiceStream. Nearly two-thirds (65%) of mobile-commerce shoppers said they would make more purchases from their mobile devices if it were easier to find products from trusted retailers. Thirty-seven percent of smartphone users said they made a purchase with their device in 2009.

However, only 8.5%of respondents who belong to a social networking site reported that they have ever made a purchase while on the site, and only 27% said they have any interest in product recommendations from trusted retailers.

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