Retailers are advised to offer product recommendations via mobile devices but avoid social networks, according to earlier research from ChoiceStream. Nearly two-thirds (65%) of mobile-commerce shoppers said they would make more purchases from their mobile devices if it were easier to find products from trusted retailers. Thirty-seven percent of smartphone users said they made a purchase with their device in 2009.
However, only 8.5%of respondents who belong to a social networking site reported that they have ever made a purchase while on the site, and only 27% said they have any interest in product recommendations from trusted retailers.
