Cellphone Applications Let Shoppers Point, Click and Buy – NYTimes.com

by Giuseppe Taibi on February 26, 2010

Appropriately enough for a revered designer, Ms. Kamali is in the vanguard. A technology called ScanLife was installed at her boutique in recent weeks, and it already allows people to scan bar codes on merchandise and obtain details about the clothes through videos. The part about buying items day or night will come in another week or two.

“To say that I’m excited is putting it mildly,” Ms. Kamali said. “I’ve been in this business since the ’60s and I have to just tell you, nothing — nothing at all — has been as powerful a change in the psyche of the way we do everything as this technology.”

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