Apple realizes that a lifetime value of a customer of 99 cents won’t result in creating too many real app development businesses.
So they’ve made it clear that they plan to help developers make money from mobile advertising in addition to downloads fro the App Store. http://bit.ly/9Ku1gp
In terms of Quattro and Lala we acquired Quattro because we wanted to offer a seamless way for developers to make more money on their apps, especially free apps,” Apple Chief Financial Officer Peter Oppenheimer said during Apple’s quarterly earnings conference call last week
