The Power of Word of Mouth

by SteveBayle on January 23, 2010

http://www.nytimes.com/2010/01/23/books/23kindle.html

In a NY Time article about publishers giving away free ebooks for the Kindle, this quote says it all about the power of word of mouth marketing:

“Most people purchase stuff because somebody has recommended the title,” said Steve Sammons, executive vice president for consumer engagement at Zondervan.

I think it is safe to replace the word “title” at the end of the sentence with the word “stuff”.

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