Social shopping club survives the recession

by SteveBayle on January 26, 2010

http://www.boston.com/business/articles/2010/01/26/luxury_merchants_adapt_to_recession_budgets/?page=1
The Boston Globe has a front page story today on how the recession if negatively affecting the luxury goods industry.

Tucked away in the article is the story of a women’s shopping club that illustrates the attraction of social shopping even in tough economic times.

Retailers would be wise to seek out such clubs, as we plan to do with Verbela’s social shopping iPhone application.

> At a meeting of the Hello Stiletto Shoe Club on Thursday, about 40 women – whose professions ranged from construction to personal health – crowded into a small room at the Capital Grille in Burlington. They sipped wine, admired each other’s fancy footwear, and lamented what they could no longer afford. The women took a break to strut down a short red carpet and show off their Christian Louboutin espadrilles and Jimmy Choo patent leather boots – almost all bought during better times.

Posted via email from PostVerbela

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