Skirting the Glut of iPhone Apps –

by SteveBayle on January 31, 2010

iPhone apps, like music, movies, books and other media seem to be a hits business, if you believe the stats in this NY Times story.

The average iPhone or iPod Touch owner uses 5 to 10 apps regularly, according to Flurry, a research firm that studies mobile trends. This despite the surfeit of available apps: some 140,000 and counting.  

The next generation of gadget users might prove different, but for now it is clear that people prefer fewer choices, and that they gravitate consistently toward the same small number of things that they like. Owners of iPhones are no different from cable TV subscribers with hundreds of channels to choose from who end up watching the same half-dozen.  

Most say they’re too busy, too lazy or just plain flummoxed by the choices. 

Even scarier for app developers is the following:

A study last year by Pinch Media found that most people stop using their applications pretty quickly, particularly if those apps are free.

So even if you break through the noise barrier of 140,000 apps your app may end up unused or even deleted from the user’s iPhone.

So maybe charging for your app is a better strategy in the long run, but where are the hard statistics on usage of paid vs. free apps? Probably need to pay Pinch Media for those.

They may be making more money of iPhone app market research than iPhone app developers.

Posted via email from PostVerbela

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