Retail Systems validates Verbela focus on mobile social shopping

by SteveBayle on January 19, 2010

http://www.retailsystemsresearch.com/_document/summary/1045

Unlike many mobile apps out there (you know who you are!) that focus on showing shoppers the pricing on Internet ecommerce sites that compete with retail stores, Verbela is focused on helping consumers shop more wisely, making better buying decisions by accessing reviews, ratings and recommendations from their social network and experts and helping retailers make their stores as responsive as a Web page.

Second, watch social media for what’s next in mobile. One thing that was not demo’d, at least for me, was what all these new mobile capabilities mean in terms of understanding shopper behavior. However, one thing that was demo’d heavily at the show was social media analytics – getting closer to understanding shopper sentiment and shopper intent, rather than relying exclusively on what they’ve purchased. If your goal is to understand intent, then mobile can also go a long way towards driving those kinds of insights, in the right context. The right context, however, is not “Buy!” – it’s “Let me help you shop.” What’s the difference? Targeting ways to help consumers long before they get to the buy part of the interaction gives you insight into what they’re thinking about. For every interaction that you help enable, you can also derive insights. With mobile, you might actually get those insights in the store – long a holy grail for retailers.

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