Mobile commerce growing despite inept retail sites: Compete

by SteveBayle on January 6, 2010

Mobile Commerce Daily, an invaluable resource for those of interested in smartphones and retail, has an upbeat article based on research from Compete.

A quarterly study by Compete found that 37 percent of 1,959 smartphone owners have purchased something non-mobile with their handset in the past six months.
Compete’s Smartphone Intelligence survey found that consumers are getting more comfortable with buying goods on their mobile devices. While more consumers are using handsets to buy items, poor site functionality is still a problem.

However, the smartphone is still more of a research tool than an mcommerce tool:

The most popular mobile shopping-related activities are still research related. Forty-one percent of iPhone users and 43 percent of Android users are most likely to check sale prices at alternative locations from their mobile phones while they are shopping.

The study also found that 39 percent of iPhone users and 31 percent of Android consumers consult peer reviews from their handsets before they make a purchase.

A final caveat, is that this report is focused on consumers accessing retailers’ web sites with their smartphones, not on smartphone shopping apps, but still well worth reading.

Posted via email from PostVerbela

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