Is it your imagination or is that ad following you?

by SteveBayle on January 14, 2010

http://www.tuaw.com/2010/01/14/is-it-your-imagination-or-is-that-ad-following-you/ 

Now, GoRumors reports that Apple has filed a patent for proximity-based ads. So if you happen to be using your iPhone and walking by a store running an ad using this tech, you’ll see that ad as you pass by. You’ve seen Minority Report, right? 

Hmmm, could this be a problem for those of us planning on delivering location-based personalized special offers to shoppers’ smartphones?

Posted via email from PostVerbela

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