Hey retailers! Mobile is coming!

by SteveBayle on January 4, 2010

At least according to Mobile Commerce Daily:

What is also emerging as an undeniable truth is the role that mobile is coming to play in search and discovery, shopping and buying.

With more smartphones and data plans in consumer hands, retailers can bet their bottom dollar that the mobile Web, mobile applications and SMS text messaging will play a critical role in customer acquisition and retention across all channels, and not just mobile.

While the article has a number of very specific recommendations which you can read on their site http://bit.ly/6XkyKE, here’s one worth noting:

Finally, does the retailer have a strong mobile marketing program? This year may prove that leaving mobile advertising and marketing out of the media mix will come at some cost. Start buying banner ads on the mobile sites of major publishers. Better still, make cross-media purchases to include online and mobile banner ads.

Posted via email from PostVerbela

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