Yet more competition in the post sales advertising model

by SteveBayle on December 3, 2009

Mass High Tech profiles Instream, a company that places ads on your cash register receipt. Their key advantage is relevancy, the ad depends on what you bought.

Some good data on the size of the retail market:

“Retail store sales represent about $2.5 trillion each year,” Raider said. “Just 50 percent of the top 100 retailers represent about 28 billion transactions from in-store sales only in the U.S. That’s a lot of transactions.”

While they may be successful, I question post-sales marketing. Most people I know just throw away their receipts. And what good is an ad after you have left the store?

You want to capture the consumer’s attention before they buy, not after they’ve completed their shopping trip.

But in a $2.5 trillion market there’s room for all sorts of marketing solutions. We prefer to target, in-store, pre-sales rather than “heading to the parking lot, post-sales.”

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