two predictions relevant to mobile social shopping

by SteveBayle on December 29, 2009

The blog Xconomy has list of 6 predictions for hot software sectors. (Six is an odd choice, usually it’s a top ten, top five or maybe top three list).

http://www.xconomy.com/san-diego/2009/12/28/ringing-in-a-new-year-with-predictions-for-hot-software-sectors/

Two of them relate directly to social shopping with mobile phones:
1. Emergence of “Social Commerce”—The continued propagation and expansion of social networks open a significant opportunity for new forms of online commerce. Expect to see integrated commerce applications embedded into the social networks that offer simplicity, security and a unique and integrated understanding of the social network participants. This will drive new forms of commerce with remarkable results in 2010 and beyond.
5. Software to Manage Food Safety–There is a growing desire to get better information about what we are eating. Not just nutritional labels in the grocery store, but a complete history of food products covering the product from the farm to the kitchen. Consumers want to know more about the food we ingest, including where it comes from, potential exposure to pesticides, oversight of properly controlled transportation and more. To date we have relied on regulatory agencies for such oversight, but the system is far from perfect, as we witnessed with many food scares in 2009. Expect consumer-oriented applications on the web to play a bigger role in 2010 and beyond.

While author Dennis Clarke seems to see these hot software sectors as being web-based, with the rise of smart phones and potentially tablets, it is likely that social commerce and food safety will become smartphone applications, since about 95% of retail shopping is done on the go, not from a PC connected to the Internet.

Posted via email from PostVerbela

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