The steve jobs presentation secrets book is fantastic!!!

by Giuseppe Taibi on December 10, 2009

Phenomenal!! It’ll be my Christmas present to the people that I really care about!!

Your highlights make it even more enjoyable.

Page 123 of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience:

“Don’t sell solutions; create stories instead.”

“A new place-based out-of-home digital network that delivers relevant, localized media within the rhytm of consumer’s daily rituals, like afternoon coffee or sandwiches at lunch”. This particular pitch comes from a company that sells billboards in delis. Why couldn’t they just say that?

More at badpitch.blogspot.com

Buy the book

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