The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)

by SteveBayle on December 13, 2009

This is a great book that I can’t recommend highly enough for anyone doing a presentation in front of an audience.
http://www.amazon.com/Presentation-Secrets-Steve-Jobs-Insanely/dp/0071636080/ref=sr_1_1?ie=UTF8&s=books&qid=1260707885&sr=8-1

Carmine Gallo dissects a number of Jobs’ keynote presentations and extracts the key principles he uses to so effectively mesmerize his audience.

While I don’t buy into Gallo’s claim that “you too can present like Steve Jobs”, there is a great amount to learn from this book and it just isn’t about what slides to show.
However, I don’t think Gallo and I see eye to eye on the definition of charisma.

To me it is a combination of extreme self confidence and high energy, coupled with the ability to focus so intently on the person you are communicating with that they think you are acting like they are the most important person in the world at that moment.

Having met Jobs and a few other charismatic individuals, this is just something you can not learn nor fake.
You can give Steve’s slides to Phil Schiller, VP at Apple and he can say exactly the same words, but the effect won’t be the same.

What I really, really want is “The Pitch and Negotiation Secrets of Steve Jobs”. How did he buy Pixar for $10 million? How did he convince the music industry to license their music to iTunes? Unfortunately there is only one person in the world who can write this book and I’m quite sure he never will: Steve Jobs.

Presentations and pitches are very different things and Gallo doesn’t make the distinction. While I’ve given lots of presentations ranging from MBA classrooms to hundreds of people at a conference, these are easy compared to pitching a VC, customer or partner. Rarely if ever do you get interrupted (or as they say in the entertainment industry “heckled”) when you present to an audience. You are giving a performance. However, when you pitch it is an interactive experience. 100X more difficult to think on your feet, especially if its just you and 10 VCs in a partners’ meeting all machine gunning questions at you at the same time.

If anyone knows of a book about pitching that’s as good as Gallo’s on presentations, please let me know!

Posted via email from Startups and Downs

Share and Enjoy:
  • Twitter
  • Facebook
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Mixx
  • Google Bookmarks
  • Suggest to Techmeme via Twitter
  • Technorati
  • Tumblr

Leave a Comment

Powered by WP Hashcash

Previous post: POP as a subset of in-store marketing

Next post: paper vs. PC for pitch meetings