The Future of Social Shopping – eMarketer

by Giuseppe Taibi on December 6, 2009

Extremely relevant article. Here are some excerpts:

Facebook Connect would allow you to go to a Website like and authenticate yourself using your Facebook profile, allow your identity to be known and access your friends so you could spark up a chat. So I could say, “Hey, Jeff, I’m looking at this new fancy laptop or this netbook. I heard you bought something. Would you recommend this to me?”

We’re in a period now where we’re all starting to get comfortable with Twitter and get comfortable with using Facebook and LinkedIn and a lot of these other tools, and now we’re about to expand.

In the next 12 to 24 months, you’re going to see things that you’ve never seen before and uses of the Facebook platform that you’ve never seen before.

I call these new social commerce events life-changers. No. 1 is the combination of search and your social graph—social search.

Amazon could easily turn on a Facebook Connect where they would allow you to import content from your social graph to say, “Your friends who also bought this bought some other item.” And that would carry a lot more weight with me.

via The Future of Social Shopping – eMarketer.

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