Social media websites strengthened holiday season for retailers

by SteveBayle on December 31, 2009

Short article in the Denver Post on how retail promotional spending may be shifting from traditional channels to social media.

Although the exact impact of social media on holiday retailing hasn’t been calculated, online outreach is thought to have been a factor in the 3.6 percent increase in November and December spending reported Monday by MasterCard Advisors’ SpendingPulse.

In addition to boosting sales, social media has enabled retailers to reduce or divert spending on traditional advertising in print and broadcast media.

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Steve Bayle
mobile 978-505-1243
blog: Startups and Downs

Posted via email from PostVerbela

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