Moms Rely on iPhone for Shopping

by Giuseppe Taibi on December 13, 2009

Very interesting data on how Moms use iPhone as key shopping tool from Mobile Marketing Bizreport

Moms hold the purse strings in many households with 40% being the sole decision maker on household purchases. The Mobile Advertising Insights Report (.pdf) found that iPhone Moms rely on their devices for several shopping tasks including:
- locating the nearest store (60%)
- keeping track of shopping lists (42%)
- comparison shopping (40%)
- keeping track of sale items (23%)
- downloading coupons (19%).
The survey found that even in-store the iPhone plays a role for moms with 40% using it as a shopping list reference and 23% using it to source recipes.

See also The iPhone Mom

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