Mobile Phones Become Essential Tool for Holiday Shopping

by SteveBayle on December 18, 2009

From the front page of the business section of today’s New York Times this story highlights how quickly shoppers are embracing smartphones.

Powerful software applications for devices like the Apple iPhone are making it easy for bargain-hunting consumers to see if another retailer is offering a better deal on a big-screen HDTV or pair of shoes and to use it to haggle at the cash register.

However, price is not the only consideration, convenience is also very important.

For most shoppers, price is only one factor, to be weighed against the time it takes to drive to another store or wait for a Web site to ship an item. That could be a boon for offline stores, according to Ron Levi, vice president of products at TheFind, a shopping comparison Web site. “Your proximity to that retailer gives them an advantage,” he said. “It’s theirs to lose.”

Posted via email from PostVerbela

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