The priority of these criteria tends to vary by investor, but team is using at the top:
1. Team: the CEO is critically important
2. Market opportunity: size, growth and competition
3. Product/Service: what’s the underlying magic/secret sauce?
4. Business model: how do you make money?
5. Market validation: what evidence to you have that there is a real market for what you plan to sell?
6. Competitive differentiation: what is your unfair advantage, how will you stay ahead of the inevitable compeition?
7. The exit: who are the likely acquirers and why?
8. Is this a hot area? Are there startups having success in this market?
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