Getting a recommendation for a commodity product

by SteveBayle on December 19, 2009

I’d been thinking that people don’t really need recommendations on products that seem to be commodities, like buying sugar or salt for the kitchen or sand for your driveway in the winter.

But I was at the Microcenter the other day and realized I was out of CD-Rs. There was an amazing selection of low price quantity packs from Verbatim, Phillips, and half a dozen manufacturers. But none from the brand I usually buy: HP.
I didn’t even want to take the time to read reviews on what was about an $11 purchase, I just wanted to get on my iPhone and have someone I trusted give me a recommendation as to which brand was least likely to create coasters on my MacBook Pro (when I’ve bought other brands than HP I’ve had that happen a few times.)

The bottomline is a quick recommendation for a commodity when the brand you usually buy is out of stock and there’s a plethora of other choices seem like a worthwhile feature for a smartphone shopping app.

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{ 1 comment… read it below or add one }

Giuseppe Taibi December 19, 2009 at 6:21 pm

Right on! Plus, commodity products can increase app usage. We should figure out how to deliver value to shoppers even for low-price products because these products are usually purchased more frequently. Amazon keeps track of all the items that were put in the shopping cart even if they were not purchased and updates users with price variations for those items every time that a user checks out.

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