Boston Globe article on Google’s storefront barcode program

by SteveBayle on December 14, 2009

The business section of today’s Globe has a very good overview of Google’s new barcode program for retail stores.

Shoppers, get out your smartphones Bar codes in windows offer quick look at sales, services, reviews

The bar code on each sticker has a different look from the one found on products in supermarkets. It’s called a QR bar code, an alternative system that’s popular in Japan, though it has not caught on here, and it’s designed to be easily read by smartphone cameras. Owners of Apple iPhones, BlackBerries, and phones that use Google’s Android operating system can download free software that reads the bar code and directs the user to the Internet address with more information about the business.

Having had the idea to issue stores decals with their phone number on them, enabling consumers to text message the phone number to a short code and receive a text message back about current store specials over a year ago, I know that one simple issue is the visual noise on most small local business storefronts. They are covered with stickers! However, the very different looking barcode may standout amongst the sticker blizzard.

I do agree with the critic quoted who said that simply providing information linked to the barcode may be necessary but not sufficient: a call to action, like some type of discount or other special offer is going to be necessary to turn window shoppers  into buyers.

Posted via email from PostVerbela

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