APIs are key to aggregating ratings and reviews

by SteveBayle on December 5, 2009

Anyone like us, planning on aggregating information from around the Web, in our case ratings and reviews, has to be very pleased that major brands are opening up their APIs to 3rd party party developers.

The article Brands Get a Boost by Opening Up APIs to Outside Developers, subtitled From Best Buy to Tesco, Marketers Are Gaining Useful Apps and Services by Making Data Public at Ad Age Digital explains the benefits to manufacturers, brands and retailers of opening up their data via APIs.

Author Abbey Klaasen cites several good examples such as:

Tesco in the U.K. recently opened up an API and hosted a Hack Night for developers who could create shopping-list tools and mobile apps with the grocer’s data. Etsy.com has launched an API and has 45,000 developers building shopping tools and Etsy iPhone apps. And Gap opened up a limited set of its product data for iPhone developers to use as they competed to create a mobile app for the retailer.

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