47.1 percent of retailers will be increasing their use of social media this holiday season

by Giuseppe Taibi on December 9, 2009

Retail Systems Research has a new article on “How To Get Going with Social Media” from Brian Kilcourse, Managing Partner.

Back in August 2008, RSR partner Paula Rosenblum rhetorically asked, “Social media … is it anything?” But in a remarkably short space of time, social media has turned from a technical curiosity into a marketing imperative. According to a recent National Retail Federation study, “… 47.1 percent of retailers surveyed will be increasing their use of social media this holiday season. More than half of retailers said they have added or improved their Facebook page (60.3%) and Twitter pages (58.7%) this year”.

[...] One of the most innovative examples so far this holiday season was launched for an IKEA store in the southern Swedish town of Malmo, just across the Õresund Strait from Copenhagen, Denmark. Store manager Gordon Gustavsson hired an advertising agency to create a Facebook profile for his store. Over a two-week period, images from IKEA showrooms were uploaded to his Facebook photo album. Then a message went out over the social network to say that the first person to tag their name to a product in the pictures would win it. As a result, thousands of Facebook users spread pictures of IKEA showrooms to their network of “friends”. For a few free items, the IKEA story spread throughout the Internet as a brilliantly simple and creative example of how to create some buzz.

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