E-Commerce News: E-Commerce: 2010 Social Commerce Strategies: Reaching Beyond the Web Site

by Giuseppe Taibi on November 29, 2009

For retailers interested in expanding their distribution channel, social media and social networks are quickly becoming an area they cannot ignore. Already, we are starting to see some early adopter retailers experiment with social commerce to ramp up their learning curve. We expect that the early adopters will experiment heavily in 2010, with mainstream adoption occurring in 2011. Now is a great time to start laying out the road map for how you can keep up with — and even surpass — your competitors.
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